Win in China Seminar: Cross Cultural Management in Chinese Context

Win in China Seminar: Cross Cultural Management in Chinese Context

The Portugal-China Chamber of Commerce and Industry (CCILC) has the pleasure to present the Win in China Seminar: Cross Cultural Management in Chinese Context, in partnership with the Cheung Kong Gradute School of Business (CKGSB). The seminar will take place on the next 5th of December, in CCILC headquarters, Lisbon.


  • Understand, at a deep level, how different the Chinese and west people behave in the way they do
  • Indentify the cultural roots behind the dynamic behavior, getting to know how that shapes a global leader’s philosophy
  • Build the capability and confidence to manage and lead your team under complicated Chinese culture contexts
  • Become the most influential leader and bringing your team advantages via your unique leadership philosophy



You are CEOs, founders, HR managers, functional leaders and senior executives with business strategic responsibilities in a company that serves the team in an overall way. You are thinking of improving your leadership skills and becoming a key person in a team regardless the current position. You want your team to run in an effective pattern under Chinese culture dimension.



  • China vs West: different culture dimension models
  • High Context Culture vs Low Context Culture: a deeper comparison
  • Chinese culture roots to shape human behavior: how to take advantage of cultural factors in the way you lead
  • Top tips and strategies to lead your Chinese team: get ready to be an irreplaceable leader
  • 10+ real-life case studies
  • 2 group exercises and class discussions



9:00-9:15 Opening Remarks

9:15-10:00 Culture Dimension Model I

10:00-10:15 Break

10:15-11:00 Culture Dimension Model II & Chinese Cultural Roots I

11:00-11:15 Break

11:15-12:00 Chinese Cultural Roots II & Group Exercise/Class Discussion

12:00-13:00 Lunch

13:00-13:45 Managing Cultural Differences I

13:45-14:00 Break

14:00-14:45 Managing Cultural Differences II

14:45-15:00 Break

15:00-15:45 Managing Cultural Differences III & Group Exercise/Class Discussion

15:45-16:00 Break

16:00-16:30 Feedbacks and Networking


The faculty

Bo Ji is currently the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB). Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior management at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well-sought conference speaker.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA students from many world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, Cheung Kong Graduate School of Business, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also serves as senior advisor to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings, etc.

Bo had been in U.S. for study and work for 15 years and lived in France for 8 years. His work allowed him to travel to 5 continents and over 30 countries and regions. These experiences help him build extensive business networks all over the world.


300 EUR/Company and each company could send 1-2 employees to attend.



Mr. Miguel Braz - CCILC,

Ms. Lijuan Yu - CKGSB Europe,


For more information and sign-ups HERE